Privacy policy

Last updated: October 15, 2026

Sbustiamo operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Sbustiamo is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

Cookies and similar technologies

The website uses cookies and technologies that are strictly necessary for browsing, security, the cart, checkout, preferences and the operation of the store. Non-essential tools for analytics, personalisation or advertising are used in Italy only after you make an explicit choice in the cookie banner, according to the categories and providers shown in the preferences panel. Refusing or withdrawing consent does not prevent the use of essential functions. You can change your preferences at any time through the “Cookie preferences” link available in the store.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Legal bases

We process the data required for orders, payments, deliveries, returns, refunds, accounts and support to perform the contract or take pre-contractual steps requested by you. We process the data required for accounting, tax obligations and requests from authorities to comply with legal obligations. We process the data required for security, fraud prevention, service continuity and the protection of our rights on the basis of our legitimate interests, after assessing the rights and freedoms of data subjects. We rely on consent for the newsletter and, where required, for non-essential cookies or technologies used for analytics, personalisation or advertising. You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Newsletter, management system and catalogue tools

If you subscribe to the newsletter, the dedicated Sbustiamo service at mail.sbustiamo.it and the protected connection with Shopify process your email address, any name you provide, your subscription or unsubscription status, the source and time of your choice, and the technical data needed to prevent duplicates and honour withdrawal. You may withdraw your consent at any time using the link in each message or by writing to sbustiamoinfo@gmail.com.

Sbustiamo uses a management system reserved for operators to view and update the catalogue, inventory, orders and newsletter consent. The system communicates with Shopify and the newsletter service through authenticated connections. To generate catalogue text, OpenAI receives product data such as name, game, language, format, price and quantity. Remove.bg processes product images. Catalogue creation workflows do not send customer, order, payment or newsletter subscriber data.

WhatsApp support and automated assistant

When you contact Sbustiamo’s WhatsApp Business number, WhatsApp/Meta and, when the connection is active, Kapso handle new messages, conversation identifiers, the contact details needed to reply to you and technical delivery data. The restricted management system allows operators to view new enquiries and switch the automated assistant on, off or pause it. The management system does not import the address book or conversation history from before the connection. The assistant identifies itself as automated; you can ask to speak to a person. Automated replies are limited to new individual messages received within the support window permitted by WhatsApp.

When the assistant is active, the text of the single general question and relevant catalogue and FAQ information may be sent to the OpenAI API to select a response from the store’s sources. We do not send attachments, images, videos or voice messages to OpenAI. We do not intentionally send the sender’s number, address book, chat history, order data or payment data to OpenAI. An initial check routes enquiries recognised as containing personal data, relating to an order, payment or refund, or requesting a person to customer support; automated recognition may not detect every piece of personal information entered in free text. Non-text or excessively long messages are also routed to an operator. Avoid sending passwords, codes, card details or sensitive information in the chat. The assistant does not change orders, prices, availability or refunds and does not make decisions with legal or similarly significant effects on individuals.

In the management system, the content of new WhatsApp enquiries is retained for seven days; technical identifiers used to prevent duplicate processing are retained for thirty days. Retention in WhatsApp apps and providers’ services follows their terms and privacy notices. The OpenAI API option for storing responses is disabled; this does not eliminate any provider logs for security and abuse prevention. WhatsApp support does not automatically subscribe you to promotional campaigns.

AI chat on the website

The homepage chat uses the same catalogue and public information as the WhatsApp assistant. After you send it, the single general question is processed by the management system and, when necessary, by the OpenAI API to select a response from the store’s sources. Your IP address, cookies, customer identifiers and chat history are not sent to OpenAI. Do not enter personal data, passwords, codes or order numbers: enquiries recognised as personal are routed to customer support.

The website conversation remains only in the open page’s memory and is not archived by Sbustiamo’s chat service. To limit abuse and usage, the server retains technical counters for the current day and the last hour, and an IP address identifier transformed using a cryptographic function; counters that are no longer needed are deleted the next time the service is used. This data is not sent to OpenAI. The usual technical security logs of the hosting service and providers may still exist. We do not use the chat for promotional subscriptions, profiling or decisions about orders. To speak to a person, you can use the WhatsApp link; opening the link does not automatically send a message.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Operational recipients include Shopify and its providers, Shopify Payments and the financial institutions involved in payment, hosting and maintenance providers, the newsletter service and, for deliveries, the courier assigned to the individual order. Sbustiamo does not receive full card details. BRT or another courier may be appointed for deliveries.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Data relating to orders, payments, returns and administrative documents is retained for the period required by applicable accounting and tax obligations and for the protection of rights. Support data is retained until the request is closed and, where necessary, to manage disputes. Newsletter data is processed until consent is withdrawn; after unsubscription, we retain the minimum information needed to prevent further unsolicited messages and document your choice. Retention periods for cookies and similar technologies are shown in the preferences panel made available through the banner.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, email sbustiamoinfo@gmail.com or contact us at Via Antonio Moscatelli 163, 00013 Mentana (RM), Italy. For the purposes of applicable data protection laws, SBUSTIAMO S.R.L., VAT number 17794851000, is the controller of your personal information.